It's Official, Elon Musk is in Hell

It’s come to this. I’ll be honest — when Elon Musk first announced his intention to buy Twitter back in April, I didn’t believe it. I said foolish things like, “This is absurd,” and “he’s just trolling us, there’s no way he’ll actually go through with it.” Well, dear reader, he went through with it.

This is, as you can probably guess, causing quite a bit of consternation. In fact, the day after Musk officially took over as Sole Director of the company, dissolving the Board of Directors in the process, WIRED ran an op ed under the headline “Elon Musk’s Twitter Will Be Chaos.” And it is! So much chaos! Employees are being forced to sleep in sleeping bags on their office floors just to meet deadlines level of chaos! (See @esthercrawford, ironically, on Twitter) 

In other words, Twitter headquarters is starting to sound a lot like Hell — or, as The Verge put it last week: “Welcome to hell, Elon.” And apparently, the man himself got the message. As of Wednesday morning, Musk has changed the location field on his official Twitter profile to “Hell.” And somehow I don’t think he means he’s decided to move to Hell, Michigan to get away from it all.

But what does he mean? Does he even know? Has the existential dread, coupled with the realization that he’s probably going to have to initiate his social media CEO right of passage and get summoned before Congress to be blamed for all of America’s problems sometime pretty soon here, started to set in yet? Perhaps we’ll never know. But whatever fiery plane of existence the self-proclaimed “technoking” of Tesla has consigned himself to, I still think Nilay Patel at The Verge put it best: “You fucked up real good, kiddo. … [Remember,] this was your idea.”